omniture

Spielwarenmesse eG就当前危机对全球工商企业进行问卷调查

- 观众和参展商的当前情绪状况
- 新工作模式和沟通途径的开辟
Spielwarenmesse eG
2020-06-22 16:00 7742

德国纽伦堡2020年6月22日 /美通社/ -- 每年在纽伦堡玩具展上,大约有65,000名专业买家和贸易商与2,800家制造商会面。为了了解他们如何应对新冠肺炎全球大流行及其后果,作为行业领头展会组织者的Spielwarenmesse eG对其观众和参展者进行了一次代表性调查。来自42个国家的1,810名专业观众和来自48个国家的548家企业参加了这项在春季开展的调查。

Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.
Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.

在展会观众方面,各类企业形式的负责人填写了调查问卷——他们中的大多数同时经营有实体店和网店。许多商家成功开辟了新的销售渠道,以在新冠肺炎全球大流行期间继续为客户提供服务:以现有网店(43,9%)或新开网店(9,1%)的形式,通过送货服务(22,8%)、到店提货(14,4%)、本地店铺促销活动(7,1%)或新的客户沟通途径(18,3%)。就通讯方式而言,最常用的有电话、电子邮件、短信服务、社交媒体和在线广告。

尽管专业零售行业作出了种种努力,但危机仍然留下了阴影。因目前情况所迫,45,6%的店主登记了缩短工时,其中18,6%不得不解雇员工。在接受调查的玩具行业制造商中,也同样可以感受到这些危机影响。在这里,有52,6%家企业实行了缩短工时,43,4%采取了居家办公工作方式,22,7%解雇了员工。同时,各家企业也帮助其零售商客户度过难关,比如通过提供更长的付款期、折扣,协助其建立网店或直接向其顾客供货等。

采取这种多样化的措施也让人在危机中看到了积极的一面。最重要的是,制造商和零售商开辟了与客户沟通的新途径,比原计划更快地实施了或全新发现了数字化销售,进一步发展了他们的业务和工作时间模式、改善了内部危机管理机制、加强了团队精神。因此,调查受访者对今年下半年的前景持乐观态度:25,8%的商家和32%的制造商预计新开辟的销售渠道能够抵消销售下滑,而分别有49,7%和45,5%的商家和制造商认为其业务能够恢复。

“调查结果反映了玩具行业当前的情绪状况。这次危机对贸易和制造业来说都是一个巨大的挑战,但同时也加速了新的前瞻性措施的实施。”Spielwarenmesse eG首席执行官恩斯特·奇克(Ernst Kick)分析道。 

文章长度:878个字符

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22.6.2020 – sw

Spielwarenmesse eG

Spielwarenmesse eG是一家在玩具行业内和其他消费品市场的展览主办方及营销服务供应商。主办全球领先的纽伦堡玩具展Spielwarenmesse®,在孟买举办的印度玩具和婴幼儿用品展Kids India,以及在纽伦堡举办的纽伦堡文具用品展Insights-X。公司提供的服务还包括行业活动和国际展会活动,Spielwarenmesse eG组织的World of Toys展团使得展商可以在亚洲和俄罗斯贸易展会上展示他们的产品。纽伦堡玩具展览公司的全球代表网络遍布全球90多个国家。集团旗下还有数个子公司,其中包括主要负责中国市场的施贝华上海有限公司,主要负责印度市场的Spielwarenmesse India Pvt. Ltd.。公司持有俄罗斯展览公司Grand Expo的多数股权,该展览公司在莫斯科举办Kids Russia。其下属子公司的Die roten Reiter GmbH有限公司可为消费品和实体行业提供市场沟通和推广服务。登录www.spielwarenmesse-eg.com ,查看纽伦堡玩具展览集团完整的公司简介。

 Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.
Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.

 

 Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.
Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.

 

 Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.
Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.

 

 

 Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.
Spielwarenmesse eG has conducted a survey among visitors and exhibitors who attend the annual Spielwarenmesse on how they are dealing with the global crisis. The creation of innovative working models and new communication channels are just two of the significant findings.

 

 

 

消息来源:Spielwarenmesse eG
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