-- 48 percent of US Smartphone Owners Use Apps Behind the Wheel
BOSTON, April 18, 2014 /PRNewswire/ -- Google Search and Google Navigation are the two most commonly used apps while driving in the US and Western Europe according to a recent Strategy Analytics (www.strategyanalytics.com) survey. The Automotive Consumer Insights (ACI) report "The Connected Car: Consumer Interest and Current User Experience" shows that 48 percent of smartphone owners in the US report using apps while driving. This is in comparison to 37 percent in Europe and a whopping 78 percent in China.
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Facebook is also frequently used while driving by smartphone owners in the US and Western Europe. Additionally, Pandora is regularly accessed behind the wheel in the US while QQ, WeChat, and Sina Weibo are most commonly used while driving in China.
"Drivers are frequently accessing these services, with search, navigation, and parking finder apps in particular, providing tangible benefits to driving," commented Chris Schreiner, Director of Strategy Analytics Automotive Consumer Insights. "Consumers tell us they want to access these apps through the in-vehicle controls to minimize driver distraction, but current connected car implementations leave much to be desired."
Kevin Nolan, Vice President of Strategy Analytics UX Innovation Practice added "Apple CarPlay and Google's Open Automotive Alliance have the potential to provide better access to a wider variety of apps, but implementation issues may hinder the overall user experience of those solutions."
