Speakers from Top International and Domestic Media Platforms & Companies
keynote Speeches
Round Table Discussions
Communication Professionals and Attendees Yearly

Complimentary Offer Onsite

PR Newswire Report—2018 Corporation Communication Guide

2019 News PR Calendar


* 8:30am - 9:30am Registration
Opening Speech:
Earned Media, Earned Influence-Global Communications Trends 2019
Keynote Speech:
Influential Trends-Trends in International Media Business News Reporting
Keynote Speech:
Industry Trends-Breaking Down Barriers, Challenges Facing Chinese Enterprises’ Global Communications Strategies Under the Current International Situation
Keynote Speech:
Media Trends-The Integration, Transformation, Influence and Evolution of the New Communication Ecology
Award Ceremony/Tea Break
Keynote Speech:
Winning Trends-Best Practice: A Case Study of a Leading Communicator in China Market
Keynote Speech:
Brand Trends-The Best Communication Highlights/Cases of 2018 in my eyes
* 1:30— 5:30
Communications Alliance Set-up Ceremony
Round Table Discussion:
Chinese Companies’ Overseas Communications Experience Sharing
Keynote Speech:
Earned Media Uprising: Drive the Digital Transformation of PR Communication
Keynote Speech:
Discover a New Perspective on Communications-The Impact of Future Technologies on Corporate Communications
Award Ceremony/Tea Break
Keynote Speech:
The Unicorn of the Future-How Start-ups Tell Good Stories, Captivate Their Audience and Reach Their Target Market?
Round Table Discussion:
From Fact to Value-In the Context of Fragmentation, How to Conduct B2C Communications Effectively?


*Speaker list is in no particular order

Yujie Chen

Senior Vice President

Asia Pacific at PR Newswire

Anbin Shi

Associate Dean of School of Journalism and Communication,Tsinghua University

Yudong Yang

Editor In Chief, Yicai & Editor In Chief, China Business News

Jenny Chan

Campaign Asia Chief Reporter

Kathy Zhou

Vice President of Unigroup

Yan Zhu

Bureau Chief Huanqiu

Kate Zhao

Executive Branding Director

Fosun International, New York

Nicole Bales

Head of WSJ Custom Studios APAC

Lynn Liu

Head of Audience Development for China at PR Newswire

Kang Liu

Director of AI Project in Tencent

Tencent Content Robot Product Leader

Former Editor In Chief of Tencent Finance

Yuefei Pan

Founder of ZN Finance

Guowei Li

Founder at VisionWe

Liza Zhang

Vice President of Corporate Communications, MSL

Linda Du

Founder of Wehour

Former GM of APCO, China

Lydia Lu

Vice President of Communications, Honeywell

Yanxin Yang

Operation Director of Sina News

Tomy Tao

Executive Vice President of Strategic Consulting and Public Affairs, Edelman

Karen Tam

Assistant General Manager, Harbour City Estates

Jojo Tang

Vice President of Public Relations and Press at Porsche

Junming Wang

Secretary General of IUSTC

Director of Science and Technology Daily International Department

Min Zhong

PR Director of Amazon China

Renfeng Zhao

Brunswick Group Partner

Linghe Cai

Head of Toutiao Space

Misha Lu

Vice President, Marketing, TÜV SÜD North Asia Region

Jin Zhang

Founder of Big Company 007

Xu Chen

Deputy publisher of MIT Technology Review China

Co-Founder of DeepTech

Na Lu

Integrated Marketing Director of Makeblock

About the Forum


It’s difficult for communicators to measure the real level of influence amid massive amounts of communications data. Today, thanks to evolution within the media industry and the development of new communication technologies like AI, 5G and cloud computing, the influence of content creators can be expanded rapidly through the addition of more communications channels. At the same time, influencers are becoming increasingly important to corporate communicators as another tool for effective information dissemination. These changes and new industry standards lead to many questions: How should we redefine the impact of communications to align with changes within the industry? How does one create influential content for corporate communications? How does one evaluate the influence of communications? How does one manage earned media? These questions will be the starting point of the key discussion topics at this year’s forum. The latest best practices and in-depth observations will also be introduced and evaluated in talks led by authoritative international and domestic media organizations, corporate communicators and industry experts.


PR Newswire’s Corporate Communications Forum will focus on enhancing companies’ understanding of news-oriented and newsworthy content communications and promote business communications between the media and corporate public relations professionals. It will also provide a forum for industry experts to highlight trends and share their insights on how corporations can ensure that they receive more comprehensive coverage, create more innovative content that tells a better story, and attract the audience’s attention amid many homogenized platforms while measuring the real influence and obtaining meaningful audience feedback amid massive amounts of communications data.

PR Newswire, along with media and corporate PR communicators, will explore the direction of development across today’s corporate communications sector, discuss current opportunities and challenges facing the sector, as well as analyze the state of content production, communications channels, platform applications and the technical means behind key communications events. In addition, it will take a close look at the trend towards future media convergence, as well as the forces driving content and technological innovation.


Guest Media Partners

Media Partners

Financial Medias

Technology Medias

Tourism Medias

Fashion Medias

Healthcare/ Other Industries

Registration Partner

Raffle Gift Sponsors


Time:9:30am-5:30pm (8:30am-9:30am Registration)

Address:Four Seasons Hotel Shanghai, 500 Weihai Rd, Jingan Qu, Shanghai, China, 200041

Registration inquiries: Shanghai: Lisa Zhu 021-8017-9524
Beijing: Xiameng Zhang 010-5953-9541

Sponsorships:Xiameng Zhang 010-5953-9541

Media partnerships:Sash Zhao 010-5953-9534


Transportation:Shanghai Subway:Line 2, 12, 13, Nanjingxilu Station (Exit 7)