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企业英文新闻稿的四个典型模板

企业英文新闻稿的四个典型模板

怎样撰写一篇标准的企业英文新闻稿?您对此是不是心存纠结?当没有正确的新闻模板,纵使有再多好的新闻点,可能也无法突出重点顺畅表达。如何正确的撰写一篇英文稿件以引起媒体和受众关注,达到更有效的传播呢?美通社中国编辑部的英文编辑,结合处理企业英文新闻稿的丰富经验,为常需要撰写英文新闻稿的朋友们,整理了四类最为常见的新闻稿件模块与大家分享,帮您解惑。同时也列举了美通社客户所发布的新闻稿中,较为典型和优秀的几篇,希望大家从中获益。

常见的四类英文新闻稿类型及写作模版要点

(一) 企业社会责任/赞助类CSR-Sponsorship 模板下载

新闻稿标题: [COMPANY] to Team with [PARTNER] to [EVENT GOAL]

(这样的新闻稿标题模板,让读者清晰得了解新闻的事件。)

典型新闻稿举例:

(1)Mary J Blige Joins Forces with Belvedere Vodka and (RED)(TM) to Help Save Lives

(2)Moet & Chandon and Filmaid Asia Announces the Power of Film Gala

正文

Feb. 23, 2012 /PRNewswire-Asia/ — [COMPANY NAME], a leader in [INDUSTRY], is joining forces with [PARTNER NAME] to help [EVENT GOAL] by [EVENT DETAILS]. Proceeds from the event will go towards the [FOUNDATION/CHARITY NAME] which will [FOUNDATION/CHARITY GOAL].(首先对活动的主要元素做一阐述)

[MORE EVENT DETAILS & PARTICIPANTS](更多关于活动的细节以及参与者整个活动的主线内容和参与者,用以体现活动性质和主题内容)

[QUOTE FROM PARTICIPANT/PARTNER](活动参与者或合作方的引语,从而侧面讲述活动的内容)

[COMPANY QUOTE] (主办方对举办这次活动的介绍或引语,提升主办方的形象)

[PARTNER BOILER] (合作方的简介,提升活动的形象)

[COMPANY BOILER] (对公司进行简介,再次加深公司的形象)

[CONTACT DETAILS] (联系方式)

() 新产品发布类New Product 模板下载

新闻稿标题 [COMPANY] Releases [PRODUCT NAME] to [PRODUCT FUNCTION]

(新闻稿标题有公司名、产品名,以及主要产品功能等元素,不仅主题明确,也有助于SEO)

典型新闻稿举例:

(1)Wondershare Unveils Powersketch iPhone App; Turns Any Image Into A Sketch Masterpiece – Free for 5 Days
(2)Adfonic Brings Rich Media Mobile Ads to the Mass Market

正文

BEIJING, Feb. 23, 2012 /PRNewswire-Asia/ — [COMPANY NAME], a leader in [INDUSTRY], has unveiled [NEW PRODUCT], a [PRODUCT DESCRIPTION].(开头必定是新闻要素。)

[PRODUCT DETAILS] (对产品详细信息的介绍)

[QUOTE FROM CORPORATE EXECUTIVE] (公司管理人员对产品的介绍或说明,作为引语,让读者能更具体的了解产品)

[MORE INFORMATION ABOUT PRODUCT] (给出更多的产品相关信息,加深对产品的认知)

[COMPANY BOILER] (对公司的一些必要介绍,加强消费者对产品的信心)

[CONTACT DETAILS] (联系方式,必不可少)

() 在线零售类Online Retail 模板下载

新闻稿标题:[COMPANY] Offers Great Deal on Its [PRODUCT] for [EVENT](简单明了的新闻稿标题可以让记者和读者一目了然)

典型新闻稿举例:

(1)Milanoo Announces Spring Fashion Bags – Prices As Low As $7.19

(2)Milanoo Expresses Its Honest Greetings to All Lovers on Valentine’s Day

正文

Feb. 23, 2012 /PRNewswire-Asia/ — [COMPANY NAME], a leading producer/retailer of [PRODUCT TYPE] is announcing a new promotion to [PROMITIOPN REASON / EVENT] by [PROMOTION DETALS].(首先介绍新闻的发布信息和对主题进行详细的介绍)

[PRODUCT DESCRIPTION] (对产品进行初步描述)

[COMPANY QUOTES / PROMOTIONAL INFORMATION](公司对产品的企业此次活动的理念/促销信息能让大家更了解此次网上零售)

[PROMOTION DETAILS / RESTRICTIONS] (使此新闻显得更人性化)

[COMPANY BOILER](公司的背景资料,加深对产品的接受力)

[CONTACT DETAILS] (联系方式)

(四)会议会展类 Trade Show Attendance 模板下载

新闻稿标题:[COMPANY] to Present at [TRADE SHOW] in [LOCATION] on [DATE](简单明了的新闻稿可以让记者和读者对新闻所要描述的内容一目了然)

典型新闻稿举例:

(1)TPI Attends 32nd Cowen’s Healthcare Conference at Boston

(2)China Hydroelectric Corporation to Present at the Jefferies 2012 Global Clean Technology Conference on February 23, 2012

正文

Feb. 23, 2012 /PRNewswire-Asia/ — [COMPANY NAME], a leader in [INDUSTRY], today announced that it will present at the [TRADE SHOW] on [DATE]. (首段仍是新闻要素。注意句式可以这样写。)

[PRESENTATION DETAILS](公司参加的情况)

[TRADE SHOW DETAILS](对此次会展的介绍)

[COMPANY BOILER](企业的背景,加强对企业的推广和认知)

[CONTACT DETAILS] (联系方式)

以上是比较常见的四类新闻稿板块,美通社希望对您在写作英文稿的时候能有所帮助。

更多企业传播知识和技巧不断更新中,可访问 美通社知识库 其它文章:http://www.prnasia.com/blog/

原创文章,作者:刘晓林,如若转载,请注明出处:https://www.prnasia.com/blog/archives/927

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