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PR Newswire Asia is an affiliate of the New York-based PR
Newswire, which has been the world's biggest business news
distributor for the last 52 years. PR Newswire has helped some
40,000 organizations send their news to more than 24,000 media
outlets around the world. The majority of public companies
listed in New York and Fortune 500 companies distribute their
news through PR Newswire. On a typical day, we carry more than
800 releases issued by clients such as Microsoft, General
Motors, Boeing, Merrill Lynch, Motorola and Warner Brothers.
From PR Newswire, you get news that comes directly from the
source. PR Newswire Asia offers journalists a broad range of
services which are available to you at no charge.
News Feeds
PR Newswire Asia's primary service for journalists is the news
feed. News releases are delivered to you through email or fax as
they are issued. You can choose the type of information sent to
you by language - English, Chinese, or both - and by areas of
interest. The areas of interest currently available are:
Business and Finance/Communication and High
Tech/Automotive/Medical and Biotechnology/ Lifestyle and
Entertainment/Energy/Aerospace/Travel and Tourism/Real Estate
and Construction /Science/Education/General
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Business & Finance : Banking, Securities, Insurance, Retail, Food/Beverage, Overseas Listed Companies
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Automotive : Auto Parts, Auto Electronics, Cars, Auto
Accessories
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IT : Hardware, Software, Internet/Online/Multimedia,
Tele-communication, Consumer Electronics, Interactive
Entertainment,
Semiconductor, High Tech Security
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Education : Exams/Training, Business Schools/Education,
Institutes, Education Tools, Overseas Students
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Leisure/ Sport : Professional Sports, Outdoor/Leisure
Activities, Community/Amateur Sports, Sports Products, Olympics
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Entertainment : Radio/TV Books/Publishing, Music, Movies,
Art, Gambling/Casino, Online Entertainment
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Fashion : Clothing/Accessories, Beauty Products,
Lifestyle, Love & Dating, Home/Garden
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Energy/Natural Sources : Coal, Oil/Gas, Electricity,
Mining/Metals, New Energy
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Chemical
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Travel : Hotel/Restaurant, Travel/Tourism
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Logistics/Transportation
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Real Estate/Construction
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Health : Hospitals/Healthcare & Hospitals, Clinical
Trials/Medical Discoveries, Medical & Parma Biotechnology,
Family Infectious Diseases Control
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Agriculture
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Manufacture
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Airlines/Aviation : Aerospace/Aviation, Airlines
Society News, Social Issue, Public Services
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Government/Policy: Government/Development Zone,
Non-profit Organization
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Advertising/Marketing/Media : Advertising, Marketing, Media
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Exhibition
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Environment : Environment Protection/Recycle, New Energy, Fire & Security
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The content that we distribute is for free use by media, and
journalists are able to contact the issuers of these releases for
further information. About 6,500 journalists and newsrooms in
China are currently registered to receive the news feed. It
reaches national and provincial daily newspapers, trade
magazines, broadcast media, websites and foreign correspondents.
ProfNet
Media: More than
85,000 journalists from more than
4,200 news organizations around the world use
ProfNet
Resources: More than
14,000 experts from more than
7,000 universities, companies, government
organizations, research and consulting institutes, labs,
medical centers, NGOs, etc.
Inquiries: ProfNet experts
receive more than
150 media inquiries per day and as a case
study, AP journalists and editors submit more than
30,000 nquiries a year.
"Anthony as an AP journalist finds many answers from his
ProfNet individualized inquires from experts
in his chosen field. When he submits an inquiry, he normally
gets 30 to 40 replies and uses only two or more and saves
others’ contact information."
Jerry Schwartz, Associated Press
Associated Press Reporting Handbook
ProfNet is a space where journalists can
interview experts in their chosen field through the use of
email. The space connects with more than 2,100 information
experts from 800 universities across 17 countries, and they
provide journalists with tactics and skills on how to browse
academic information and direct channels to submit inquiries
to professors. Journalists submit their inquiries in their
email, providing their names, news organizations, expert
specifications, news interview schedules and their own contact
details.
ProfNet will respond quickly with the
information the media need. For instance, a journalist from the
Washington Post once submitted an inquiry regarding scientific
news and he got more than 100 replies from experts on his chosen
subject."
Bo Wei "How the Internet is used by
American journalists?"
News Front magazine 1998.8
issues
For schools aspiring to enhance their reputations, the
task of positioning faculty for a "media hit" has become big
business. To get their professors into reporters' Palm Pilots,
624 colleges and universities pay between $500 and $900 each per
year to be listed with ProfNet, a private database. Some go
further by paying thousands to private firms whose sole mission
is to get professors quoted in the press."
——G. Jeffrey MacDonald
Colleges push professors into media spotlight,
Christian Science Monitor 2004.6.25
Story Link :
http://www.csmonitor.com/2004/0625/p11s01-legn.html
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