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Frost & Sullivan Applauds RedLine for Distinguishing Itself in the Fresh Produce Market by Offering an Integrated Solution for Growers and Shippers

2014-03-04 19:00 5915

-- RedLine's ability to tailor solutions to customer's immediate requirements, plus its strategic partnerships, have resulted in RedLine's market-ready acceptance

MOUNTAIN VIEW, Calif., March 4, 2014 /PRNewswire/ -- Based on its recent analysis of the top 25 game changers in the food and beverage industry, Frost & Sullivan recognizes RedLine Solutions with the 2014 North America Frost & Sullivan Award for Fresh Produce Traceability Company of the Year. RedLine Solutions has leveraged its understanding of whole-chain traceability in the fresh produce market to develop easy-to-use systems and processes for growers, packers, and shippers. It stands out from the competition for not only helping customers comply with food safety regulations such as the Produce Traceability Initiative (PTI) and the Food Safety Modernization Act (FSMA), but also for enabling economic inventory solutions that support quality and freshness in products.

Beyond PTI compliance, RedLine's integrated solution offering allows for management of customer packing and warehouse operations using software and systems that are specific to tracking source lots and optimizing inventory control in the fresh produce sector. The company's experience in barcode, radio-frequency identification (RFID), wireless, and mobile installations provides customers with the flexibility to access vital supply chain information in a streamlined fashion.

At a time when some solution providers are moving toward developments for retailers, RedLine Solutions is focusing on developing solutions for the grower-shipper level. Its robust solution helps users assess their current situation and recommends solutions that offer significant operational improvements based on the present market requirements. It makes available similar solutions at the packaging shed, equipping value-chain participants with the source lot and pack lot to create a tight trace-back link to the food origin.

"RedLine's solution effectively addresses the issues associated with identifying the source of spoiled or damaged produce, saving time and costs for stakeholders along the entire value chain," said Frost & Sullivan Research Analyst Sonia Francisco. "This methodology has several advantages such as reducing cost pressure on the grower, sustaining consumers' confidence in the fresh produce, and enabling retailers to ensure continuous commodity flow."

Meanwhile, RedLine Solutions has formulated several strategic partnerships with both software and hardware solution providers to cater to its customers' diverse requirements. For instance, the company's partnership with Compu-Tech, Inc. has extended its application scope in automating inventory and mobilizing warehouse management for produce growers and shippers.

Further, to strengthen its compliance with regulations and improve whole-chain efficiency, RedLine Solutions has collaborated with providers such as Honeywell, Motorola Solutions, and Zebra Technologies in the produce segment and RedBeam, Inc. and IntelliTrack in the inventory management segment. Its recent partnership with Junction Solutions has allowed it to eliminate the manual link between field labeling and the companies' mainline enterprise resource planning (ERP) solutions.

"In the fresh produce sector, growers are located in areas with limited connectivity and infrastructure support further limiting utilization of various traceability and compliance software solutions. RedLine Solutions resolves such challenges by combining on-premise and hosted solutions," noted Francisco. "Its customer-centric vision enables them to accommodate various models that improve control and management of data, ensuring customers have access to data both online and offline."  

RedLine Solutions' expertise in traceability solutions, coupled with their foundation capabilities to translate data into actionable insights that customers can leverage, has set it apart in the competitive fresh produce market.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in terms of growth strategy and implementation. The award recognizes a high degree of innovation with products and technologies and the resulting leadership in terms of customer value and market penetration.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

Source: Frost & Sullivan
Keywords: Transportation
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