Quixey, The Leader in App Search Goes Global to Improve the App Search Experience for Consumers in Singapore
MOUNTAIN VIEW, Calif., Oct. 3, 2012 /PRNewswire/ -- Quixey, The Search Engine for Apps, today announced that it has been selected by StarHub, one of Singapore's most innovative info-communication companies, to help people easily discover apps through StarHub's new APPvisor Android app. The app leverages Quixey's world-class app search technology to deliver Singapore's best app discovery experience. Users in Singapore can finally find the right apps to meet their needs among the hundreds of thousands of Android apps. APPvisor is now available to all customers for free on Google Play, regardless of which mobile service provider they are connected to.
Leveraging Quixey's Functional SearchTM technology, APPvisor allows people to describe what they want to do, and returns apps that can help. Users can search for anything ranging from, "games for 3 year olds," to "track my workouts and my nutrition" and "listen to music." Rather than looking for a keyword match, Quixey finds apps that match users' needs. Furthermore, StarHub and Quixey worked together to provide a recommendation feature that recommends interesting and locally relevant search queries. APPvisor also features Singapore's online personalities and allows them to recommend their favorite apps.
"With over 600,000 apps on Google Play, we know that searching for the relevant mobile apps can be challenging and time consuming. To help Android smartphone fans discover apps easily, StarHub is pleased to launch APPvisor, an Android app powered by Quixey that recommends apps relevant to the local audience." said Mr Stephen Lee, Assistant Vice President of Advanced Multimedia Services, StarHub. "APPvisor offers all Android fans access to Quixey's powerful app search engine that provides them with the most convenient way of discovering, shopping for and enjoying apps relevant to their needs and lifestyle. In addition, users of APPvisor can get their weekly dose of app recommendations from StarHub and our celebrity APPvisors, mrbrown and Techgoondu. In future months, we will continue to release exciting new features for APPvisor."
Quixey's selection by StarHub marks the beginning of a symbiotic relationship that brings the best app search user experience to Singapore consumers while expanding Quixey's reach to Southeast Asia.
"Our goal is to instantly connect people around the world with the right apps," said Tomer Kagan, Quixey CEO. "Asia is an attractive market for Quixey because of the large population of mobile users and the high app engagement rates. We look forward to helping make APPvisor a success and creating more products that improve app discovery worldwide."
Quixey is The Search Engine for Apps-searching mobile, desktop, web and browser apps. Quixey invented a new type of search Functional SearchTM that allows users to find apps by searching for what they want to do, without having to know the app's name. Quixey partners with major app stores, search engines, manufacturers, carriers and web platforms to power app search globally. For more information, please visit www.quixey.com
StarHub is Singapore's fully-integrated info-communications company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates a HSPA+ mobile network that delivers up to 42Mbps for downlink to complement its nationwide GSM network, and an LTE network that provides connection speeds of up to 75Mbps in key business areas. It also manages an island-wide HFC network that delivers multi-channel pay TV services (including HDTV, Internet TV and on-demand services) as well as ultra-high speed residential broadband services. StarHub operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore's fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.
Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index. For more information, please visit www.starhub.com.
Burson-Marsteller for Quixey