omniture

NetEase.com Reports Third Quarter 2008 Unaudited Financial Results

2008-11-12 20:20 2415

BEIJING, Nov. 13 /Xinhua-PRNewswire/ -- NetEase.com, Inc. (Nasdaq: NTES), one of China's leading Internet and online game services providers, today announced its unaudited financial results for the third quarter ended September 30, 2008.

William Ding, Chief Executive Officer and Director of NetEase commented, "We believe that the online gaming industry in China continues to enjoy healthy growth and shows no obvious signs of slowing. NetEase's online game business performed well in the third quarter due to the continued popularity of Fantasy Westward Journey (FWJ), a leading MMORPG in China. FWJ reached a new high of 2.3 million peak concurrent users in August as a result of the successful launch of a series of in-game marketing events during the summer holidays. Our game pipeline remains strong through the release of expansion packs of our existing flagship games and the development of new games. For example, we launched a new expansion pack for Tianxia II on September 24, 2008, and both the number of online players and consumption level have reached expectations and showed healthy growth since the commencement of its open beta testing on June 6, 2008. During the quarter, we commenced the closed beta testing of Heroes of Tang Dynasty, a history-based and adventure role-playing game, and the open beta testing of Legend of Westward Journey, an item-based version of our popular Westward Journey game series. We are also selectively considering licensing opportunities, such as the one we signed in the third quarter with Blizzard Entertainment, to further penetrate the online game market."

Mr. Ding continued, "The advertising revenue increase in the third quarter reflected the Company's on-going effort in strengthening the content of its portal. During the quarter, we made enhancements to our e-mail, blog and search products, and raised the overall users' experience to a new level to attract and engage new users. We plan to continue to improve our service offerings and content to further enhance our leadership position in the market."

Mr. Ding further remarked, "We believe that the outlook for the China Internet market still looks positive and is expected to show healthy growth for 2009, as a result of the rapid expansion of Internet users, the increasing popularity of e-commerce and the continued shift in advertising revenue to the Internet from traditional media advertising."

Third Quarter 2008 Financial Results

Revenues

Total revenues for the third quarter of 2008 were RMB806.6 million (US$118.8 million), compared to RMB715.9 million (US$105.4 million) and RMB571.1 million (US$84.1 million) for the preceding quarter and the third quarter of 2007, respectively.

Revenues from online games were RMB675.1 million (US$99.4 million) for the third quarter of 2008, compared to RMB595.0 million (US$87.6 million) and RMB468.7 million (US$69.0 million) for the preceding quarter and the third quarter of 2007, respectively.

Revenues from advertising services were RMB113.0 million (US$16.6 million) for the third quarter of 2008, compared to RMB103.9 million (US$15.3 million) and RMB85.5 million (US$12.6 million) for the preceding quarter and the third quarter of 2007, respectively.

Revenues from wireless value-added services and others ("WVAS and others") were RMB18.5 million (US$2.7 million) for the third quarter of 2008, compared to RMB16.9 million (US$2.5 million) for each of the preceding quarter and the third quarter of 2007.

Gross Profit

Gross profit for the third quarter of 2008 was RMB631.3 million (US$93.0 million), compared to RMB722.8 million (US$106.5 million) and RMB441.9 million (US$65.1 million) for the preceding quarter and the third quarter of 2007, respectively. The quarter-over-quarter decrease was primarily attributable to the receipt of a business tax refund of RMB146.8 million (US$21.6 million) in June 2008 and increased content costs arising from Olympic-related price increases by content providers. The decrease was partially offset by increased online game and advertising services revenues in the current quarter. The year-over-year increase in gross profit was primarily driven by increased online game and advertising services revenues, partially offset by higher content costs and higher staff related costs resulting from increased headcount in the current quarter. The quarter-over-quarter increase in online game revenue in the third quarter of 2008 was primarily attributable to certain FWJ-related in-game marketing activities launched during the summer holidays of 2008. The year-over-year increase in online game revenue was primarily attributable to both FWJ-related marketing activities in 2008 and the successful launch of an expansion pack for FWJ in late September of 2007. The quarter-over-quarter and year-over-year increases in advertising revenue were primarily attributable to higher demand for advertising services during the third quarter of 2008.

Gross Profit Margin

Gross profit margin for the online game business for the third quarter of 2008 was 89.7%, compared to 91.2% and 89.4% for the preceding quarter and the third quarter of 2007, respectively. The quarter-over-quarter decrease in gross profit margin was primarily due to the business tax refund received in the preceding quarter as mentioned above. The year-over-year gross profit margin remained relatively stable.

Gross profit margin for the advertising business for the third quarter of 2008 was 26.9%, compared to 52.6% and 54.0% for the preceding quarter and the third quarter of 2007, respectively. The quarter-over-quarter and year-over-year decreases in gross profit margin were primarily due to increased content cost arising from Olympic-related price increases by content providers, partially offset by higher revenues.

Gross loss margin for the WVAS and others business for the third quarter of 2008 was 6.4%, compared to the gross profit margin of 28.8% and the gross loss margin of 33.3% for the preceding quarter and the third quarter of 2007, respectively. The quarter-over-quarter decrease in gross profit margin was primarily due to the business tax refund received in the preceding quarter as mentioned above. The year-over-year improvement in gross loss margin was primarily due to increased revenue from the sale of accessories and premium email services, lower business tax resulting from certain preferential business tax treatment in the PRC which commenced in the first quarter of 2008 and lower server depreciation expenses during the third quarter of 2008.

Operating Expenses

Total operating expenses for the third quarter of 2008 were RMB164.6 million (US$24.2 million), compared to RMB149.7 million (US$22.1 million) and RMB179.0 million (US$26.4 million) for the preceding quarter and the third quarter of 2007, respectively. The quarter-over-quarter increase in selling and marketing expenses was primarily driven by higher costs related to the marketing of FWJ and Tianxia II, higher marketing cost associated with the Beijing Olympics and higher staff-related costs resulting from increased headcount. The quarter-over-quarter increase in general and administrative expenses was primarily driven by a net increase in bad debt provision during the third quarter of 2008. Research and development expenses remained relatively stable quarter-over-quarter. The year-over-year decrease in operating expenses was primarily due to decreased selling and marketing expenses related to the launch of Westward Journey Online III in the third quarter of 2007, partially offset by increased research and development staff cost, resulting from increased headcount in the third quarter of 2008.

Net Profit

Net profit for the third quarter of 2008 totaled RMB313.3 million (US$46.1 million), compared to RMB438.2 million (US$64.5 million) and RMB260.2 million (US$38.3 million) for the preceding quarter and the third quarter of 2007, respectively. During the third quarter of 2008, the Company reported a net foreign exchange loss of RMB68.3 million (US$10.1 million) under Other, net, compared to RMB26.4 million (US$3.9 million) and RMB11.3 million (US$1.7 million) for the preceding quarter and the third quarter of 2007, respectively. The quarter-over-quarter and year-over-year increases in net foreign exchange loss in the current quarter were primarily attributable to the translation loss arising from the Company's US dollar- and Euro-denominated bank deposits and the fact that the Company fully redeemed its zero coupon subordinated convertible notes in July 2008 which had generated exchange gains in 2007 and 2008 prior to such redemption. NetEase reported both basic and diluted earnings per American depositary share ("ADS") of US$0.36 for the third quarter of 2008. The Company reported basic and diluted earnings per ADS of US$0.53 and US$0.50 and US$0.31 and US$0.29 for the preceding quarter and the third quarter of 2007, respectively.

Income Taxes

Effective as of January 1, 2008, the Chinese government adopted a new income tax law which unified the enterprise income tax payable by domestic and foreign-invested enterprises at 25%. Prior to the adoption of the new law, a number of the Company's subsidiaries and variable interest entities (VIEs) were entitled to various preferential tax treatments. The Company's subsidiaries and VIEs are at various stages of progress depending on the requirements of the different local tax authorities in applying for the New/High Technology Enterprises ("NHTEs") preferred tax treatment pursuant to the "Working Guidelines for Assessment of New/High Technology Enterprises" issued by the Chinese tax authorities on July 8, 2008. Accordingly, NetEase followed the applicable accounting standards and adopted the statutory rate of 25% in making tax provisions for the third quarter ended September 30, 2008, except for entities still enjoying unexpired tax holidays.

The tax charge for the third quarter of 2008 was RMB125.7 million (US$18.5 million), compared to the tax charge of RMB140.0 million (US$20.6 million) and the tax charge of RMB19.9 million (US$2.9 million) for the preceding quarter and the third quarter of 2007, respectively. The quarter-over-quarter decrease in tax charge was primarily attributable to an increased level of income recorded by the Company's subsidiaries and VIEs operating in China, which currently enjoy unexpired tax holidays. The year-over-year increase in tax charge was mainly due to the lower effective tax rate in effect under the pre-2008 tax laws. Under the pre-2008 tax laws, the Company's effective tax rate was 7.1% in the third quarter of 2007. The Company expects to reverse any excess tax provisions in subsequent periods if its subsidiaries and VIEs in China are granted the NHTE preferential tax status, which is expected to be partially offset by the anticipated reduction to deferred tax assets recorded at the lower NHTE preferred tax rates in future quarters.

Other Information

As of September 30, 2008, the Company's total cash and time deposit balance was RMB5.28 billion (US$777.5 million), compared to RMB4.16 billion (US$612.5 million) as of December 31, 2007. Cash flow generated from operating activities was approximately RMB495.5 million (US$73.0 million) for the third quarter of 2008, compared to RMB513.3 million (US$75.6 million) and RMB339.2 million (US$50.0 million) for the preceding quarter and the third quarter of 2007, respectively.

On September 12, 2008, the Company's Board authorized a new share repurchase program of up to US$100 million of the Company's outstanding ADSs for a period not to exceed one year. The authorization followed NetEase's completion of a 12-month share repurchase program previously announced on July 2, 2007. As of September 30, 2008, the Company has spent in aggregate a total purchase consideration of approximately US$63,000 (including transaction costs).

** The United States dollar (US$) amounts disclosed in this press release are presented solely for the convenience of the reader. Translations of amounts from RMB into United States dollars for the convenience of the reader were calculated at the noon buying rate of US$1.00 = RMB6.7899 on September 30, 2008 in The City of New York for the cable transfers of RMB as certified for customs purposes by the Federal Reserve Bank of New York. No representation is made that the RMB amounts could have been, or could be, converted into US$ at that rate on September 30, 2008, or at any other certain date. The percentages stated are calculated based on RMB.

Conference Call

NetEase's management team will host a conference call at 8:00 pm Eastern Time on Wednesday, November 12, 2008 (Beijing/Hong Kong Time: 9:00 am, Thursday, November 13, 2008). Chief Executive Officer William Ding, Acting Chief Financial Officer Onward Choi, and Co-Chief Operating Officer Michael Tong will be on the call to discuss the quarterly results and answer questions.

Interested parties may participate in the conference call by dialing 800-218-9073 (international: 303-262-2053), 10-15 minutes prior to the initiation of the call. A replay of the call will be available by dialing 800-405-2236 (international 303-590-3000), and entering passcode 11121416#. The replay will be available through November 26, 2008 Eastern Time.

This call is being webcast live and archived, and will be available for 12 months on NetEase's corporate web site at http://corp.netease.com , Investor Info: Earnings Call.

About NetEase

NetEase.com, Inc. is a leading China-based Internet technology company that pioneered the development of applications, services and other technologies for the Internet in China. NetEase's online communities and personalized premium services have established a large and stable user base for the NetEase websites which are operated by its affiliates. In particular, NetEase provides online game services to Internet users through the licensing or in-house development of massively multi-player online role-playing games, including Fantasy Westward Journey, Westward Journey Online II, Westward Journey Online III, Tianxia II and Datang.

NetEase also offers online advertising on its websites which enables advertisers to reach its substantial user base. In addition, NetEase has paid listings on its search engine and web directory and classified ads services, as well as an online mall, which provides opportunities for e-commerce and traditional businesses to establish their own storefront on the Internet. NetEase also offers wireless value-added services such as news and information content, matchmaking services, music and photos from the Web which are sent over SMS, MMS, WAP, IVR and Color Ring-back Tone technologies.

Other community services which the NetEase websites offer include instant messaging, online personal ads, matchmaking, alumni clubs and community forums. NetEase is also the largest provider of free e-mail services in China. Furthermore, the NetEase websites provide various channels of content. NetEase aggregates news content on world events, sports, science and technology, and financial markets, as well as entertainment content such as cartoons, games, astrology and jokes, from over one hundred international and domestic content providers.

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: the risk that NetEase will not be successful in its product diversification efforts, including its focus on item- and fee-based games and exploration of strategic licensing opportunities; the risk that the online game market will not continue to grow or that NetEase will not be able to maintain its leading position in that market, which could occur if, for example, its new online games or expansion packs and other improvements to its existing games do not become as popular as management anticipates; the ability of NetEase to effectively market its games and other services and achieve a positive return on its marketing expenditures; the risk that changes in Chinese government regulation of the online game market may limit future growth of NetEase's revenue or cause revenue to decline; the risk that NetEase may not be able to continuously develop new and creative online services; the risk that NetEase will not be able to control its expenses in future periods; competition in NetEase's existing and potential markets; governmental uncertainties (including possible changes in the effective tax rates applicable to NetEase and its subsidiaries and affiliates and the ability of NetEase to receive approvals of the preferential tax treatments previously available to certain of its subsidiaries and VIEs in China), general competition and price pressures in the marketplace; the risk that security, reliability and confidentiality concerns may impede broad use of the Internet and e-commerce and other services; the risk that fluctuations in the value of the Renminbi with respect to other currencies could adversely affect NetEase's business and financial results; and other risks outlined in NetEase's filings with the Securities and Exchange Commission. NetEase does not undertake any obligation to update this forward-looking information, except as required under applicable law.

NETEASE.COM, INC.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

December 31, September 30, September 30,

2007 2008 2008

RMB RMB USD (Note 1)

Assets

Current assets:

Cash 2,482,820,821 985,038,655 145,074,103

Time deposits 1,675,813,944 4,293,828,441 632,384,636

Accounts receivable, net 166,727,514 218,099,421 32,121,154

Prepayments and other

current assets 45,143,728 57,318,923 8,441,793

Deferred tax assets 65,787,113 29,846,484 4,395,718

Total current assets 4,436,293,120 5,584,131,924 822,417,404

Non-current assets:

Non-current rental

deposits 3,033,171 3,361,265 495,039

Property, equipment and

software, net 183,471,666 217,705,609 32,063,154

Land use right, net 26,956,800 12,628,134 1,859,841

Prepayment for license

right -- 27,463,600 4,044,772

Deferred tax assets 19,060,225 18,808,960 2,770,138

Other long-term assets 16,844,399 46,178,154 6,801,006

Total non-current assets 249,366,261 326,145,722 48,033,950

Total assets 4,685,659,381 5,910,277,646 870,451,354

Liabilities and

Shareholders' Equity

Current liabilities:

Zero-coupon convertible

subordinated notes due

July 15, 2023 641,778,908 -- --

Accounts payable 89,143,868 160,056,476 23,572,729

Salary and welfare

payables 68,653,742 53,761,507 7,917,864

Taxes payable 92,438,670 178,726,735 26,322,440

Deferred revenue 354,966,697 443,867,161 65,371,679

Accrued liabilities 29,844,067 55,883,575 8,230,397

Total current liabilities 1,276,825,952 892,295,454 131,415,109

Long-term payable:

Other long-term payable 10,200,000 200,000 29,456

Total long-term payable 10,200,000 200,000 29,456

Total liabilities 1,287,025,952 892,495,454 131,444,565

Shareholders' equity 3,398,425,631 5,017,577,547 738,976,649

Minority interests 207,798 204,645 30,140

Total liabilities and

shareholders' equity 4,685,659,381 5,910,277,646 870,451,354

The accompanying notes are an integral part of this press release.

NETEASE.COM, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

Quarter Ended

September June September September

30, 2007 30, 2008 30, 2008 30, 2008

RMB RMB RMB USD (Note 1)

Revenues:

Online game

services 468,651,024 595,039,049 675,127,723 99,431,173

Advertising

services 85,478,302 103,937,354 113,005,479 16,643,173

Wireless value-

added services

and others 16,946,709 16,897,198 18,477,994 2,721,394

Total revenues 571,076,035 715,873,601 806,611,196 118,795,740

Business taxes (23,420,856) 137,081,472 (10,641,607) (1,567,270)

Total net revenues 547,655,179 852,955,073 795,969,589 117,228,470

Total cost of

revenues (105,710,714) (130,164,922) (164,696,351) (24,256,079)

Gross profit 441,944,465 722,790,151 631,273,238 92,972,391

Operating expenses:

Selling and

marketing

expenses (83,189,695) (53,403,127) (62,505,815) (9,205,705)

General and

administrative

expenses (48,276,202) (44,127,629) (48,810,235) (7,188,653)

Research and

development

expenses (47,515,112) (52,208,647) (53,322,288) (7,853,177)

Total operating

expenses (178,981,009) (149,739,403) (164,638,338) (24,247,535)

Operating profit 262,963,456 573,050,748 466,634,900 68,724,856

Other income

(expenses):

Investment income 116,843 123,534 1,202,091 177,041

Interest income 29,194,435 31,439,986 39,704,670 5,847,607

Other, net (12,164,815) (26,439,269) (68,543,630) (10,094,940)

Profit before tax 280,109,919 578,174,999 438,998,031 64,654,564

Income tax (19,946,757) (140,003,786) (125,687,666) (18,510,975)

Profit after tax 260,163,162 438,171,213 313,310,365 46,143,589

Minority interests -- 117 2,235 329

Net profit

260,163,162 438,171,330 313,312,600 46,143,918

Earnings per share,

basic 0.09 0.14 0.10 0.01

Earnings per ADS,

basic 2.13 3.62 2.45 0.36

Earnings per share,

diluted 0.08 0.14 0.10 0.01

Earnings per ADS,

diluted 1.99 3.39 2.42 0.36

Weighted average

number of

ordinary shares

outstanding,

basic 3,053,681,518 3,027,874,505 3,199,978,057 3,199,978,057

Weighted average

number of ADS

outstanding,

basic 122,147,261 121,114,980 127,999,122 127,999,122

Weighted average

number of

ordinary shares

outstanding,

diluted 3,261,550,487 3,233,701,752 3,240,451,297 3,240,451,297

Weighted average

number of ADS

outstanding,

diluted 130,462,019 129,348,070 129,618,052 129,618,052

The accompanying notes are an integral part of this press release.

NETEASE.COM, INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

Quarter Ended

September June September September

30, 2007 30, 2008 30, 2008 30, 2008

RMB RMB RMB USD (Note 1)

Cash flows

from operating

activities:

Net profit 260,163,162 438,171,330 313,312,600 46,143,918

Adjustments

to reconcile

net profit to

net cash

provided

by operating

activities:

Depreciation

and

amortization 24,019,586 23,183,012 22,478,837 3,310,629

Share-based

compensation

cost 26,072,433 20,836,332 16,117,448 2,373,739

Allowance/

(reversal) of

provision for

doubtful debts 1,067,169 (1,419,319) 9,458,347 1,393,002

(Gain)/Loss

on disposal

of property,

equipment and

software 696,754 (23,045) 581,041 85,574

Write-off of

property,

equipment and

software -- 5,247 -- --

Unrealized

exchange

losses 11,262,944 26,574,778 68,605,629 10,104,071

Share of

loss by

minority

interests -- (117) (2,235) (329)

Net equity

share of loss

from an

associated

company 199,941 487,300 1,268,384 186,805

Others -- -- (7,292) (1,074)

Changes in

operating

assets and

liabilities:

Accounts

receivable (16,898,211) (77,960,545) (33,769,360) (4,973,469)

Prepayments

and other

current

assets 2,411,864 (3,312,399) (6,234,669) (918,228)

Deferred

tax assets 2,060,348 18,685,274 24,151,981 3,557,045

Deferred

tax assets -

non-current (5,356,345) (11,697) 347,875 51,234

Accounts

payable (12,339,449) 16,206,953 57,055,571 8,403,006

Salary

and welfare

payables (10,472,826) 15,394,921 (12,943,811) (1,906,333)

Taxes

payable 9,217,774 18,745,532 (1,129,914) (166,411)

Deferred

revenue 39,167,706 10,391,562 37,929,704 5,586,195

Accrued

liabilities 7,941,122 7,367,340 (1,709,862) (251,824)

Net cash

provided by

operating

activities 339,213,972 513,322,459 495,510,274 72,977,550

Cash flows

from investing

activities:

Purchase

of property,

equipment and

software (16,472,855) (20,258,398) (49,664,942) (7,314,532)

Proceeds

from sale of

property,

equipment

and software 10,320 62,501 150,070 22,102

Incentive

received on

land use

right -- 15,000,000 -- --

Prepayment

for license

right -- -- (27,463,600) (4,044,772)

Investment in

an associated

company (2,500,000) -- (31,000,000) (4,565,605)

Net cash

received

upon

closure

of VIE (1,217,831) -- -- --

Net change

in time

deposits

with terms

of three

months (216,493,992) (309,877,981) (932,958,372) (137,403,846)

Placement/

roll over

of matured

time

deposits (201,035,000) (201,856,509) (1,290,712,014) (190,092,934)

Uplift of

matured

time

deposits 598,179,141 180,542,729 445,500,062 65,612,168

Net change

in other

assets (2,306) 81,783 668,111 98,398

Net cash

provided

by (used in)

investing

activities 160,467,477 (336,305,875) (1,885,480,685) (277,689,021)

Cash flows from

financing

activities:

Capital

contribution

form minority

shareholders -- -- 2,710 399

Proceeds

from

employees

exercising

stock

options 20,819,202 328,603 16,009,885 2,357,897

Repurchase

of company

shares (231,914,175) -- (424,438) (62,510)

Payment of

other

long-term

payable -- -- (10,000,000) (1,472,776)

Net cash

provided

by (used in)

financing

activities (211,094,973) 328,603 5,588,157 823,010

Effect of

exchange rate

changes on

cash held

in foreign

currencies (3,525,100) (39,668,730) (29,719,910) (4,377,076)

Net increase

(decrease)

in cash 285,061,376 137,676,457 (1,414,102,164) (208,265,537)

Cash, beginning

of the quarter 920,360,140 2,261,464,362 2,399,140,819 353,339,640

Cash, end of

the quarter 1,205,421,516 2,399,140,819 985,038,655 145,074,103

Supplemental

disclosures of

cash flow

information:

Cash paid for

income tax,

net of tax

refund 19,457,537 117,313,562 83,231,216 12,258,092

Supplemental

schedule of

non-cash

investing

and financing

activities:

Treasury

stock

cancellation 237,971,707 76,433,652 -- --

Fixed asset

purchases

financed by

accounts

payable 11,313,407 10,529,644 24,305,244 3,579,617

Conversion of

convertible

notes to

ordinary

shares -- 168,377,187 433,664,691 63,869,084

The accompanying notes are an integral part of this press release.

NETEASE.COM, INC.

UNAUDITED SEGMENT INFORMATION

Quarter Ended

September June September September

30, 2007 30, 2008 30, 2008 30, 2008

RMB RMB RMB USD (Note 1)

Revenues:

Online game

services 468,651,024 595,039,049 675,127,723 99,431,173

Advertising

services 85,478,302 103,937,354 113,005,479 16,643,173

Wireless

value-added

services

and others 16,946,709 16,897,198 18,477,994 2,721,394

Total revenues 571,076,035 715,873,601 806,611,196 118,795,740

Business taxes:

Online game

services (15,465,484) 133,155,985 (849,228) (125,072)

Advertising

services (7,265,655) (8,834,675) (9,605,466) (1,414,670)

Wireless

value-added

services

and others (689,717) 12,760,162 (186,913) (27,528)

Total business

taxes (23,420,856) 137,081,472 (10,641,607) (1,567,270)

Net revenues:

Online game

services 453,185,540 728,195,034 674,278,495 99,306,101

Advertising

services 78,212,647 95,102,679 103,400,013 15,228,503

Wireless

value-added

services

and others 16,256,992 29,657,360 18,291,081 2,693,866

Total net

revenues 547,655,179 852,955,073 795,969,589 117,228,470

Cost of

revenues:

Online game

services (48,094,598) (63,985,689) (69,658,107) (10,259,077)

Advertising

services (35,946,007) (45,063,123) (75,569,816) (11,129,739)

Wireless

value-added

services

and others (21,670,109) (21,116,110) (19,468,428) (2,867,263)

Total cost of

revenues (105,710,714) (130,164,922) (164,696,351) (24,256,079)

Gross profit

(loss):

Online game

services 405,090,942 664,209,345 604,620,388 89,047,024

Advertising

services 42,266,640 50,039,556 27,830,197 4,098,764

Wireless

value-added

services

and others (5,413,117) 8,541,250 (1,177,347) (173,397)

Total gross

profit 441,944,465 722,790,151 631,273,238 92,972,391

Gross profit

(loss) margin:

Online game

services 89.4% 91.2% 89.7% 89.7%

Advertising

services 54.0% 52.6% 26.9% 26.9%

Wireless

value-added

services

and others (33.3%) 28.8% (6.4%) (6.4%)

The accompanying notes are an integral part of this press release.

NETEASE.COM, INC.

NOTES TO UNAUDITED FINANCIAL INFORMATION

Note 1: The conversion of Renminbi (RMB) into United States dollars (USD) is based on the noon buying rate of USD1.00 = RMB6.7899 on September 30, 2008 in The City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve Bank of New York.

Note 2: Share-based compensation cost reported in the Company's unaudited condensed consolidated statements of operations is set out as follows:

Quarter Ended

September June September September

30, 2007 30, 2008 30, 2008 30, 2008

RMB RMB RMB USD (Note 1)

Share-based compensation

cost included in:

Cost of revenue 4,110,297 3,396,419 3,840,525 565,623

Operating expenses

- Selling and marketing

expenses 3,716,654 2,675,811 2,010,771 296,141

- General and administrative

expenses 8,824,199 7,538,343 5,498,972 809,876

- Research and development

expenses 9,421,283 7,225,759 4,767,180 702,099

For more information, please contact:

Contact for Media and Investors:

Brandi Piacente

Investor Relations

Tel: +1-212-481-2050

Email: brandi@corp.netease.com

Li Jia

NetEase.com, Inc.

Tel: +86-10-8255-8208

Email: liddyli@corp.netease.com

Source: NetEase.com, Inc.
Related Stocks:
NASDAQ:NTES
Keywords: Food/Beverages
collection