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LineKong Launches Their First Independently Developed Online Game -- 'Journey to the West'

LineKong Entertainment Technology Co., Ltd.
2008-10-22 18:54 1253


BEIJING, Oct. 22 /Xinhua-PRNewswire/ -- LineKong Entertainment Technology Co., Ltd. ("LineKong" or the "Company"), a leading, third-generation enterprise in the Chinese online gaming industry, today officially launched their first independently developed game "Journey to the West". This is the first time that LineKong has demonstrated its own R&D strength since its establishment and this product is currently the only online game based on the classic Chinese novel -- "Journey to the West".

As a 2D MMOARPG game, "Journey to the West" is developed by Neptune Studio, a subsidiary of LineKong. The game uses LineKong's self-developed game engine and is designed to truly reproduce the "Havoc in Heaven", "Thrice Defeats the Skeleton Demon", "Havoc in the Dragon King's palace" and other classic plot points from the story. At the same time the game will also stay true to the elements of the novel that people are familiar with in a realistic way so that players can truly experience the original "Journey to the West." The official website for "Journey to the West" was launched recently. For more information, please visit: http://xy.LineKong.com .

Mr. Wang Feng, the CEO of LineKong, said, "'Journey to the West' is the heavyweight masterpiece which has been in development since the establishment of LineKong. The game was developed by our domestic, first-class R&D team which is up to one hundred members. I believe that this realistic style game will break the current market status of themes on the westward journey. At the same time, it is a signal which declares that LineKong will enter into the phrase of mass production. And, for the third generation online game enterprise, it is also the foundation of our rapid rise."

LineKong was created when it gained a US$10 million investment from IDGVC. In May, 2008, LineKong accepted a total of US$25 million additional joint investment from Northern Lights ventures and NEA. Relying on the support of the capital market and a professional management team, LineKong always adheres to the development line "Agent + R&D." When LineKong won the rights to "The Legend of Kungfu" and "Hero," they launched their "independent producer system" which helped them acquire many domestic first-class talents onto their team. At present, LineKong has already established several in-house game studios and the launch of "Journey to the West" is their first foray into the world of independent development. This is a landmark event for the entire third-generation Chinese gaming industry.

About LineKong

LineKong is a young interactive entertainment enterprise founded in March of 2007. The Company specializes in the development and operation of online games. LineKong has built a perfect R&D center, an operation and service center, and a marketing and sales network covering all of China. The company has many large online games such as "The Legend of Kung Fu," "Hero," "Journey to the West," "Warrior King" and "Super Adventurer" and its products can be categorized as turn-based games, ARPGs and casual games.

As a young enterprise in the online Chinese game industry, the Company is devoted to building a world-leading brand for online Chinese games based on the domestic market and expectation of the international market in the future. Visit our website for more information: http://www.LineKong.com .

Products

All of the Company's products have been designed and developed with care, and a singular focus of providing players with an unparalleled online experience.

"THE LEGEND OF KUNGFU" ( http://yt.LineKong.com )

"The Legend of Kung-Fu" is the first turn-based kung-fu online game in China. The game originated from the kung-fu novels by Louis Cha and covers hundreds of classic characters in the novels. The specific features of founding factions and creating own feats of arms in the game provide the players interactive space for participating in the game design.

Honors:

1. "The Most Anticipated Online Game" awarded by China Game Industry Annual Conference 2007.

2. "The Most Popular Online Game" awarded by Jin Ling Awards in Oct. 2008.

"HERO" ( http://hero.LineKong.com )

"Hero" is the first realistic turn-based online game with historical themes in China. The game originated from the Chinese historical materials throughout thousands of years.

"JOURNEY TO THE WEST" ( http://xy.LineKong.com )

"Journey to the West" is the first online game independently developed by LineKong, and is also the first realistic online game on the theme of Journey to the West Within the world frame faithful to the original work.

"WARRIOR KING" ( http://yb.LineKong.com )

"Warrior King" is a large online game of magic, fantasy and war independently developed by LineKong. Adapted from the super-hit novel of the same name on http://www.qidian.com, it is a gorgeous work combining the oriental and occidental magic culture.

"Warrior King" was named "The Best Original Online Game" in Oct. 2008 by Jin Ling Award.

"SUPER ADVENTURER"

"Super Adventurer" is a casual online game independently developed by LineKong. The game is set with the era of The Great Discoveries of Geography as the background, and stages breaking and treasure hunting are the main contents. The game is simple but also stimulating with various elaborated traps and interesting vs. model battles, bringing the players unprecedented game experience.

Source: LineKong Entertainment Technology Co., Ltd.
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