SINGAPORE, March 17 /PRNewswire-Asia/ -- Compass Edge today unveiled www.Compass-Edge.com, a service provider using a consultative approach to provide choices of the best-of-the-breed products and tools to the hospitality industry.  

    "There are many good electronic distribution marketing tools in the marketplace for hotels but they may not all fit to your needs.  At Compass Edge, we do not hard sell one proprietary product but carry the few leading products that have their specific advantages.  So we base upon the hotel's electronic distribution strategy and understand its specific objectives, resources limitation and preference to suggest the product and tool that matches with the hotel's needs and hence maximizing the Return of Investment (ROI)."

    It is exciting times for those working in the hotels in the electronic distribution marketing area but many hotels are experiencing continual skill and service gaps in their electronic distribution marketing efforts.  It is difficult for independent hotels or even small & medium local and regional hotel chains to know what tools are out there, what work and what do they really need.  Chantel Choa, Director of Compass Edge, reported: "In order for hotels to remain cost-effective, current and competitive in their online marketing endeavors, they must consider a partner like Compass Edge that uses a consultative approach to help hotels meeting their evolving needs."

    At Compass Edge, not only do we provide a choice of leading products and tools, in fact we provide the most comprehensive suite of products for all areas in electronic distribution marketing and more:

    -- Central Reservation Systems (CRS) for Global Distribution Systems 
       (GDS) Seamless Connectivity
    -- Internet Booking Engine (IBE)
    -- Internet Distribution Systems (IDS)
    -- Search Engine Optimization (SEO), Search Engine Marketing (SEM) and 
       Social Media Optimization
    -- Online tools such as Channel Management Tool, Video on Web, Hotel Web 
       Box, etc.
    -- Enterprise Resources Planning (ERP) -- SAP Solutions

    Compass Edge is committed in watching the emerging Electronic Distribution Marketing trends and continuing to bring in new products and tools in new areas.  "The focal point of our business is to simplify electronic distribution marketing process by providing a cost-effective one-stop solution for hotels, both independent ones and small and medium local and regional hotel chains in Asia Pacific to maintain a current, competitive and cutting edge Online Marketing Strategy." Choa added.

    For more information about Compass Edge solutions, please visit 
http://www.compass-edge.com . 

    Media Contact: 

     Ms. A Chan
     Email: achan@compass-edge.com 
     Tel:   +852-3428-4890
 
SOURCE  Compass Edge