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About the Prudence Foundation<\/strong><\/p>\r\n

In 2011, Prudential established the Prudence Foundation to further drive its efforts in giving back to the communities in which it operates, building on its long-standing commitment to corporate responsibility. The Foundation provides a unified charitable platform for bringing Prudential's regional community activities to a new level of strategic alignment and focus, to maximise the impact of its efforts across Asia.<\/p>\r\n

Its mission is to make a lasting contribution to Asian societies through sustainable initiatives focused on the three key pillars: Education, Children and Disaster Preparedness & Relief. Under each pillar, the Foundation has regional flagship programmes as well as market specific programmes, working closely in partnership with local and international NGOs. The Foundation embodies the long-term and heartfelt commitment of Prudential's people in Asia to provide innovative, focused, and practical support to their local communities.<\/p>\r\n

For more information: www.prudencefoundation.com<\/a><\/p>\r\n

About Cha-Ching<\/strong><\/p>\r\n

Cha-Ching is one of the key initiatives of the Prudence Foundation. Produced in cooperation with the Cartoon Network, the leading children's channel in the Asia Pacific, and with the expertise of Dr. Alice Wilder, an expert in educational and child psychology, Cha-Ching takes an engaging and age-appropriate musical narrative approach to teach children about four key fundamental money management concepts -- Earn, Save, Spend and Donate.<\/p>\r\n

Cha-Ching is a series of three-minute animated television musical music videos for children aged seven to 12 years old that were produced by and aired over the Cartoon Network. Other elements of the programme include a website (http:\/\/www.cha-ching.com<\/a>) with games and applications featuring real-life money management scenarios, online resources and activity plans which parents and teachers alike can work through with children and a mobile application for iPodtouch, iPhone and iPad users that helps children track their money cycle.<\/p>\r\n

About Prudential Corporation Asia<\/strong><\/p>\r\n

Prudential Corporation Asia is a business unit of Prudential plc*, comprising its life insurance operations, and asset management business, Eastspring Investments. Prudential is a leading life insurer that spans 13 markets in Asia, covering Cambodia, mainland China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. A leading life insurer in terms of market coverage with more market leading positions than any other insurer in the region, Prudential has more than 400,000 agents and employees across the region serving over 12 million life insurance customers.<\/p>\r\n

Eastspring Investments is one of Asia's largest asset managers with operations in 11 markets and GBP60 billion in assets under management (at 31 December 2013).<\/p>\r\n

*Prudential plc is listed on the stock exchanges of London (PRU.L), Hong Kong (2378.HK), Singapore (K6S.SG) and New York (PUK.N). Prudential plc is not affiliated or related in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America. For more information: www.prudentialcorporation-asia.com<\/a><\/p>\r\n

For media inquiries, please contact:<\/strong><\/p>\r\n\r\n\r\n\r\n
Ee Ching Tan
Prudential Corporation Asia
Tel: +852-2918-6396
Email: ee.ching.tan@prudential.com.hk<\/a> <\/td>\r\n		Victoria Ho
Ogilvy Public Relations
Tel: +852-2884-8445
Email: victoria.ho@ogilvy.com<\/a> <\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>"]; $("#dvExtra").html(content_array[0]);})();