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媒体联系人<\/span><\/b><\/p> \n

获取更多信息,请联系:<\/span>Damian.Lee@Heineken.com<\/a> <\/span><\/p> \n

关于喜力<\/span><\/b>®:<\/span><\/span><\/b><\/p> \n

喜力<\/span>®是世界上国际化的啤酒酿造商。它是高端啤酒和苹果酒品牌的领导制造商和营销商。在喜力<\/span>®品牌的带领下,集团拥有超过<\/span>250种啤酒和苹果酒的强大产品组合,其组合包含了来自国际、区域、<\/span><\/span>当地市场<\/span>和特色化的产品。喜力<\/span>®致力于创新,长期品牌投资,严格的销售执行和集中的成本管理。通过“酿造更美好的世界” (<\/span>Brewing a Better World),可持续发展的特性融入了企业,并为所有利益相关者创造价值。喜力<\/span>®拥有发展完善的全球网络,在发达市场和发展中市场都占有领导者的地位。喜力<\/span>®雇用约<\/span>81,000人,并在<\/span>70个国家里,经营超过<\/span>160多家的啤酒厂。喜力<\/span>®(<\/span>Heineken N.V.)和喜力<\/span>®控股有限公司(<\/span>Heineken Holding N.V<\/span>.)在位于阿姆斯特丹的泛欧洲证券交易所(<\/span>Euronext)上市。<\/span><\/span><\/p> \n

关于"<\/span><\/b>Enjoy Heineken Responsibly":<\/span><\/span><\/b><\/p> \n

"<\/span>Enjoy Heineken® Responsibly (EHR),"是喜力<\/span>®于<\/span>2004年首先推出以全球品牌为导向,倡导理性饮酒的项目。"<\/span>Enjoy Heineken® Responsibly (EHR),"是喜力<\/span>®重要的承诺,<\/span><\/span>因此<\/span>喜力<\/span>®还在集团旗下的其他品牌组合中,倡导理性饮酒的观念。作为行业领导者,喜力<\/span>®相信以身作则的重要,并在倡导理性和适度饮酒方面扮演了积极主动的角色。<\/span><\/span><\/p> \n

在喜力<\/span>®,每位员工都是理性饮酒信息的推广大使,并且在世界各地<\/span><\/span>的众<\/span>多市场也量身打造了精彩的活动<\/span>,传递这一信息<\/span>。<\/span>此外,<\/span>喜力<\/span>®还与许多<\/span><\/span>机构<\/span>合作,鼓励负责任的态度,<\/span>帮助<\/span>解决酒精滥用的问题。<\/span><\/p> \n

关于品牌星故事:<\/span><\/b><\/p> \n

早在<\/span>1873年,我<\/span><\/span>们<\/span>的<\/span>创<\/span>始人杰拉德·海尼根就有<\/span>这样<\/span>的<\/span>远见<\/span>:始<\/span>终坚<\/span>持高品<\/span>质<\/span>。因此我<\/span>们<\/span>只采用麦芽、水、啤酒花<\/span>这<\/span>些自然<\/span>纯净<\/span>的原料,而关<\/span>键<\/span>的<\/span>A酵母,<\/span><\/span>则负责赐<\/span>予喜力<\/span>®<\/span>标<\/span>志性的口感。<\/span>为<\/span>使<\/span>A酵母达到理想状<\/span><\/span>态<\/span>,我<\/span>们<\/span>更采用独特的卧罐<\/span>酿<\/span>造和<\/span>28天慢<\/span><\/span>酿<\/span>工<\/span>艺<\/span>。正是<\/span>这<\/span>种<\/span>对<\/span>品<\/span>质<\/span>的不懈追求,令喜力<\/span>®深得<\/span>192个国家喜<\/span><\/span>爱<\/span>。<\/span><\/p> \n

A酵母 <\/span><\/span><\/b>标<\/span><\/b>志性口感<\/span><\/b><\/p> \n

19 世<\/span><\/span>纪<\/span>,我<\/span>们发现<\/span>了关<\/span>键<\/span>的<\/span>A 酵母。自此起,喜力<\/span>®啤酒<\/span><\/span>蕴<\/span>含淡淡果香的<\/span>这<\/span>一<\/span>标<\/span>志性口感,就一直深受全世界消<\/span>费<\/span>者的喜<\/span>爱<\/span>。<\/span>严<\/span>格遵循<\/span>A 酵母<\/span><\/span>带<\/span>来的<\/span>标<\/span>志性口感,喜力<\/span>®就是<\/span><\/span>这<\/span>么任性。<\/span><\/p> \n

全麦芽 自然纯净<\/span><\/b><\/p> \n

我<\/span>们<\/span>始<\/span>终坚<\/span>信,自然<\/span>纯净<\/span>的原料是高品<\/span>质<\/span>的<\/span>标<\/span>志。因此,喜力<\/span>®<\/span>仅优选<\/span>三种自然<\/span>纯净<\/span>的原料<\/span>进<\/span>行<\/span>酿<\/span>造:麦芽、水,啤酒花。不用大米,不用玉米。<\/span>坚<\/span>持天然不妥<\/span>协<\/span>。<\/span>这<\/span>就是喜力<\/span>®<\/span>纯净<\/span>自然的品<\/span>质<\/span>保障。<\/span><\/p> \n

28天慢<\/span><\/span><\/b>酿<\/span><\/b> 品<\/span><\/b>质<\/span><\/b>保障<\/span><\/b><\/p> \n

高品<\/span>质<\/span>需要<\/span>时间<\/span>来雕琢<\/span>。喜力<\/span>®<\/span>坚<\/span>持<\/span>28 天慢<\/span><\/span>酿<\/span>,不<\/span>为<\/span>任何理由<\/span>缩<\/span>短<\/span>酿<\/span>造<\/span>时间<\/span>。精雕<\/span>细<\/span>琢需要耐心,但<\/span>为<\/span>了醇香均衡的口感、晶<\/span>莹<\/span>剔透的酒体、迷人的黄金色<\/span>泽<\/span>,<\/span>这<\/span>一切<\/span>值<\/span>了!如果<\/span>时间<\/span>就是金<\/span>钱<\/span>,那慢<\/span>酿<\/span>工<\/span>艺<\/span>就是<\/span>为<\/span>每一瓶高品<\/span>质<\/span>喜力<\/span>®的<\/span><\/span>倾<\/span>力投<\/span>资<\/span>!<\/span><\/p> \n

卧罐<\/span><\/b>酿<\/span><\/b>造<\/span><\/b> 均衡口感<\/span><\/b><\/p> \n

一般来<\/span>说<\/span>,酒商多采用<\/span>产<\/span>量更<\/span>为<\/span>高效的立罐<\/span>酿<\/span>造工<\/span>艺<\/span>。<\/span>为<\/span>什么喜力<\/span>®要采用卧罐<\/span><\/span>酿<\/span>造?因<\/span>为<\/span>卧罐<\/span>酿<\/span>造能<\/span>产<\/span>生更理想的<\/span>压强<\/span>,<\/span>让<\/span>喜力<\/span>®的<\/span>A 酵母在<\/span><\/span>酿<\/span>造<\/span>过<\/span>程中达到更理想的状<\/span>态<\/span>。<\/span>这<\/span>是因<\/span>为<\/span>A 酵母只有在理想状<\/span><\/span>态<\/span>下,才能<\/span>赐<\/span>予喜力<\/span>®其<\/span><\/span>标<\/span>志性的富有淡淡果香的均衡口感。我<\/span>们<\/span>的重点明确:<\/span>为<\/span>均衡口感,<\/span>坚<\/span>持卧罐<\/span>酿<\/span>造。<\/span><\/p> \n

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图片 - https:\/\/photos.prnasia.com\/prnh\/20170612\/1873409-1-a<\/a>
图片 -
https:\/\/photos.prnasia.com\/prnh\/20170612\/1873409-1-b<\/a> <\/span><\/p>"]; $("#dvExtra").html(content_array[0]);})();