The CSR practices and policies of the Media, Advertising and Entertainment Sectors in Asia

CSR Asia and The Media Alliance are organizing a series of one-day seminars on 'The CSR practices and policies of the Media, Advertising and Entertainment Sectors in Asia'. The events will examine best policies and practices of media companies in giving visibility to social, humanitarian, environmental and sustainable development issues through programming content and social issue and public service advertising. 

The seminars will look at examples of institutionalized practices and policies of CSR in companies in the running of their technical and administrative operations, such as through efforts to be carbon neutral, in supporting educational initiatives and in supporting national and community emergency and disaster response systems. Representatives from the areas of Media, Advertising and Entertainment will discuss whether these sectors fulfill their roles when it comes to accurately and unbiasedly improving the public’s understanding of sustainable development issues including health, education, environment and sustainable economic development. And what additional roles can these sectors deliver and how do they demonstrate CSR themselves? 

The events will also serve as a platform for the collection of best practices and lessons learned for submission to a new global initiative by the World Economic Forum (WEF) and US-based Ad Council, titled 'Creative For Good' - an online resource for best practices of effective campaigns addressing social issues. The initiative is designed to increase the dialogue on social issue advertising and to identify the number and effectiveness of such campaigns worldwide.